Recently, Romania Alexandrion Holding Group holded the press conference in Bucharest the capital of Romania, and announced officially that Great Wall Hover launched in Romania market. Mr. Xu Jian who is the Chinese ambassador in Romania attended the conference and made a speech, and the Ambassador of Syria in Romania also joined the conference.

Alexandrion Holding Group is one of the biggest groups in Romania, and its business involved Brandy, Marble, real estate, and so on. Alexandrion Holding Group set foot in the auto business in 2005, and open a new subsidiary company (Rochin Motors) to sign the exclusive agreement of the Romania region with Great Wall Motor Company Ltd.

As the first Chinese automobile brand which comes into Romania, Great Wall has already gotten some market share; Alexandrion Holding Group said that they will import 10,000 units HOVER before year 2010. For first step, they already sign a contract with 500 units. The image of Great Wall Motor is becoming more and more approved by markets of Romanian and Eastern European, at same time, the fantastic selling trend is becoming matting for whole programming of Great Wall Motor "Anabasis" to Europe.

For the launch of Great Wall Hover, Alexandrion Holding Group held grand outdoor campaigns as test ride and test drive, etc. and constructed sale-and-service Showroom for Great Wall in the center of Bucharest, capital of Romania. Plenty of local and international media give their attention to the launch of Hover, whose campaigns appeared in main newspapers and magazines of Romania. By now, Alexandrion Holding Group has owned more than 20 sub-dealers. Furthermore, Alexandrion Holding Group will develop 40 sub-dealers before the end of 2007, covering the whole territory of Romania.