TANK 700 Launches in Kazakhstan: GWM Drives Global High-End Off-Road Market Expansion
Recently, GWM's high-end off-road model TANK 700 was officially launched in Kazakhstan. As the most powerful off-road vehicle in GWM's lineup, this milestone event not only marks a significant step in the Kazakhstan market but also highlights the company's strategic push into the global high-end off-road sector. With its unique combination of luxury and extreme performance, the TANK 700 promises to ignite a passion for off-road lifestyles among global consumers.
The TANK 700 launch event attracted over 100 distinguished guests, including senior representatives from GWM and its distributors, a million-follower influencer, top off-road bloggers, and VIP users. This grand event showcased the enthusiasm and high expectations for the TANK brand in the region.
As the flagship model of GWM’s off-road lineup, the TANK 700 perfectly blends robust off-road capabilities with a luxurious driving experience. Equipped with the latest Hi4-T hybrid technology, it sets a new benchmark for high-end off-road SUVs. This technological innovation not only satisfies off-road enthusiasts' demand for performance but also meets the needs of business professionals for luxury and comfort. From the TANK 300 to the TANK 500, and now the TANK 700, GWM has leveraged its 34 years of off-road expertise and seven technological iterations to build a globally trusted off-road platform. The TANK brand has gained the trust of over 10 million users worldwide and continues to expand its presence in the Kazakhstan market.
Leading off-road blogger Diyas praised the TANK 700, saying:"This is a tough off-road vehicle that combines luxury, performance, and technology. It not only meets the performance demands of off-road enthusiasts but also satisfies businesspeople's need for luxurious and comfortable travel. The arrival of the TANK 700 has undoubtedly introduced a new luxury off-road experience to the Kazakhstan market."
Aigul, a popular influencer with millions of followers, shared her impressions after experiencing the TANK 700:"When I sat in this car, I was thrilled to discover such a new option. It completely reshaped my perception of automotive brands. Its comfort rivals that of other luxury brands, and its intelligent features are even better, offering incredible value for money."In November alone, GWM's retail sales in Kazakhstan surged by 66% year-on-year, with TANK models ranking second among off-road SUV brands. This rapid growth underscores the high compatibility of GWM's products with local consumer needs.
As a staunch advocate of globalization, GWM remains committed to its overseas strategies by establishing global production bases and implementing an "global ecosystem" strategy. The company's KD factory in Almaty is set to begin localized production of TANK models in 2025, creating significant employment opportunities, boosting the local automotive supply chain, and enhancing GWM's competitiveness in Central Asia.