On October 9th, 2024, local time, Great Wall Motor (GWM) unveiled the new generation of the HAVAL H9 at the prestigious Jeddah Juniper Hotel, adjacent to the Red Sea. Months before its launch, this model become a hot topic in the Middle East, with high anticipation from local users. This launch event was co- hosted by GWM and its Saudi distributor ADMC, bringing together 80 distinguished guests, including industry media, influencers, senior dealers, and VIP customers, to witness the debut of the new HAVAL H9.

Sunny Bhat, Sales and Marketing Director for GWM in the Middle East, delivered a warm opening speech. He extended sincere greetings to the attending media and guests before sharing the latest achievements of GWM in the Middle East and the company's future development plans for the region. With its well-rounded advantages, the new generation HAVAL H9 is expected to become the "off-road vehicle for the whole family" in the Middle East market, and he expressed strong confidence and expectations for its future potential.

He stated that the new HAVAL H9 is one of GWM's flagship models, a seven-seater SUV specifically designed for families. Its product theme, "Designed for Families, Built for Adventures," showcases its versatile features that combine practicality for family use with a spirit of adventure. The H9's launch will bring a new driving experience for off-road enthusiasts. Additionally, GWM HAVAL is a global leader in SUV technology and design, with worldwide sales exceeding 9 million units, a testament to the brand's strength.

Regarding after-sales services, Sunny mentioned that GWM has been serving the Middle East for over 27 years. To continue enhancing customer service, GWM established a regional parts center in Dubai in early 2023, covering over 20 countries in the Middle East and North Africa. This strong after-sales support ensures that off-road users can "go out and come back," giving them peace of mind to enjoy the scenery and driving fun.

ADMC Product Manager YAMEN also elaborated on the highlights and advantages of the new HAVAL H9. He pointed out that as a flagship model of the GWM brand, the H9 not only inherits the rugged off-road style of the HAVAL family but also features comprehensive upgrades in design details and functionality.

From the spacious interior to the intelligent driving assistance systems, the HAVAL H9 caters to the needs of family travel, offering passengers a safe, convenient, and comfortable experience. At the same time, its powerful off-road capabilities and sturdy body structure give drivers confidence to tackle various challenging terrains, whether on city streets or rugged mountain paths, allowing them to fully enjoy the fun of off-road exploration.

The event showcased a video of the HAVAL H9, Tank 300, and Tank 500 traversing 2,000 kilometers in the Middle East, demonstrating their outstanding performance in extreme environments and highlighting GWM's 34-year dedication to the spirit of off-roading.

The debut of the new generation HAVAL H9 in the Saudi market not only shines brightly but also signals that it is set to make waves across the core markets of the Middle East. GWM has carefully planned a series of user activities around the H9’s launch, aiming to further strengthen and enhance its brand reputation and influence in the local market.

At the Saudi HAVAL H9 launch event, the media and industry experts gave the SUV high praise. With its rugged exterior and square aesthetic design, the HAVAL H9 attracted many media and auto enthusiasts, becoming the focal point of the event.

Its comprehensive protection system and stable driving performance, in particular, reflect HAVAL's strong emphasis on user safety. Additionally, the H9's large storage space added to its practicality, leading many to consider it not only ideal for long-distance travel but also perfect for everyday family use.

The event also invited a seasoned HAVAL user, Waleed, who is both an off-road enthusiast and a photography lover. He shared his in-depth experience with the HAVAL H9, saying that the vehicle not only boasts excellent off-road capabilities but also provides ample space. When venturing into deserts or mountains for photography, the H9’s four-wheel drive system and intelligent driving assistance features made his trips much smoother.

The launch of the new generation HAVAL H9 is not only a comprehensive display of HAVAL’s technological advancements but also a precise response to market and user needs. As family travel demands continue to evolve, the HAVAL H9 will uphold the principle of “user-centered” development, maintaining high product quality and technological progress to offer users an even more outstanding and diverse driving experience.