From August 8th to 11th, GWM showcased the TANK 300 and WEY 07 at the Festival Interlagos in Brazil. During the event, they also launched the limited edition ORA 03 GT in collaboration with the local fashion brand Approve, with pre-orders available through e-commerce platforms, the official website, and user channels. As the most anticipated automotive festival in Brazil, this year's Festival Interlagos was not only a competitive stage for major brands to showcase their strength but also a grand event where Chinese new energy vehicle brands dazzled.

Limited Edition ORA 03 GT in Collaboration with Brazilian Trendy Brand Now Open for Pre-Orders

The Festival Interlagos carries profound cultural and economic significance. As Brazil's most influential automotive cultural festival, it provides a prime platform for global automotive brands to showcase the latest technologies and designs, while also serving as a grand meeting for automotive enthusiasts. This year's festival attracted over 50,000 participants.

At the festival, GWM launched the limited edition ORA 03 GT in collaboration with Brazilian fashion brand Approve, named "Cinza Zenith" (Zenith Gray). This name combines the concepts of "cinza" (gray) and "zenith" (the highest point), expressing an elegant and mysterious gray tone that embodies the essence of modern technology and refined aesthetics. "Cinza" (gray) symbolizes the futuristic design and minimalist aesthetics of electric vehicles, while "Zenith" (the highest point) portrays its pinnacle status in the electric vehicle industry. This name not only reflects the high-end positioning of the ORA 03 GT but also conveys a sense of serenity and excellence that transcends time and space. Just as "Cinza Zenith" stands quietly in the dawn and twilight, it also exudes a sense of calm and strength on the road, embodying the perfect fusion of technology and nature. The choice of this name also highlights GWM' commitment to innovation, integrating the most advanced technologies and sophisticated designs of today.

"This series marks the first collaboration between a Brazilian automotive manufacturer and a streetwear brand. We are very proud of this partnership, which has been widely welcomed by young people and has gained attention on social media and from the public," emphasized Diego Fernandes, Chief Operating Officer of GWM Brazil.

Approve's partner and creative director, Guilherme Veloso, an enthusiastic owner of a HAVAL H6, is also excited about this collaboration. He enthusiastically stated, "I was surprised by the spark between ORA and Approve. The ORA 03 GT is a highly unique electric vehicle, embodying the youthful, confident, positive, and fun spirit that our brand also represents."

TANK 300 and WEY 07 on Display

In the luxury SUV segment, GWM showcased the TANK 300 PHEV, a model representing the perfect combination of off-road performance and uniqueness, and the WEY 07, the pinnacle of high-end SUV products, for the first time in Brazil. The TANK 300 PHEV, set to be launched in Brazil in the first half of 2025, has already received recognition from local automotive media. A journalist from the renowned media outlet R7 noted that the TANK 300 is poised to become a strong competitor to the Toyota Prado, which has been the benchmark in this segment.

The WEY 07 will represent GWM' first luxury SUV model to enter the Brazilian market next year. Thanks to its advanced plug-in hybrid system, the WEY 07 combines energy efficiency with exceptional performance, making it suitable for any urban adventure or long-distance road trip. Its arrival will bring excitement to Brazilian consumers.

GWM is committed to deepening its presence in the Brazilian market, focusing on "customer service" as the core, and enhancing its brand influence through continuously innovative products and excellent services. By introducing models and technologies tailored to local needs and continuously optimizing sales and after-sales services, they aim to meet consumers' demand for high-quality vehicles and consolidate their important position in the South American automotive market.