On August 18, Great Wall’s new P Series Pickup was officially launched, opening the era of Chinese passenger pickup and globalization. Great Wall’s new P Series Pickup will be user-centered, and a pickup for everyone for everything through “super product”, “super service”, “super experience”, as well as the “Great Wall’s new P Series Pickup Alliance” program. 

Driven by upgrade of consumption and market demand increase, pickup starts to embrace its golden era. Great Wall’s new P Series Pickup, the first global pickup brand in China, will open the prologue of a new generation of pickups around the world, reshape the global pickup map, and aim at the world's top three! 

In the future, Great Wall’s new P Series Pickup will compete head-on with Toyota, Ford and other international mainstream pickup brands in the global market, accelerate the globalization process and achieve the “1-2-3” Strategy, that is, to maintain the absolute first place in domestic and export sales; to achieve annual sales of 200,000 units by 2020; and to achieve cumulative global sales of 3 million units by 2025.

The Great Wall’s new P Series Passenger Pickup is launched with the “One Shot with Three Hits” Program to build a pickup for everyone for everything through “super product”, “super service”, “super experience”, with user-center spirit in mind. 

At the press conference, Great Wall’s new P Series Pickup, together with outdoor clubs, car modification suppliers, sports brands, and NGO organizations, established the “Great Wall’s new P Series Pickup Alliance”, which aims to build an open and shared pickup life community, and the “strongest ecosphere” of pickup culture with users as its center. For members of the Great Wall’s new P Series Pickup, the opening and sharing of marketing promotion, peripheral products, space and user layers will be achieved, and various forces will be gathered to promote pickup culture and make pickup popular.

Great Wall’s new P Series Pickup redefines Pickup Lifestyle

The new logo of Great Wall’s new P Series Pickup is evolved from the letter “P”. It has three implications, “POWER”, “PEAK” and “PERFECT”, symbolizing the emotional connotation of the Great Wall’s new P Series Pickup. Great Wall’s new P Series Pickup is a label, representing the elites who yearn for freedom, dare to challenge, pursue perfection with distinctive features of the time! 

With the comfort of sedan, the off-road ability of SUV, the recreational nature of station wagon, and the loading capability of light truck, the Great Wall’s new P Series Pickup can be used as four vehicles. Great Wall’s new P Series Pickup offers you creature comfort, also an experience in mind, vision and heart. Everyone with passion in life should own a Great Wall’s new P Series Pickup! 

Thanks to the new P71 platform of Great Wall Motors, Great Wall’s new P Series Pickup is safer, more comfortable, lighter and more customizable. It may derive more than one hundred variants with different size, power and driving form. 

In terms of car-like specs, it is equipped with 6-way powered driver’s seat with heating, dual zone automatic air conditioning, over 100 sound insulation/absorption treatment, multi-link rear suspension, etc.

Latest generation of V2X technology is adopted to realize functions including intelligent voice control and intelligent dynamic information service. Equipped with L2 automatic driving technology, ACC, lane keeping assist, intelligent driving assistance and other advanced driver assist functions, it may realize aided driving, environment awareness, programmed decision-making and other functions. 

Great Wall’s new P Series Passenger Pickup is equipped with 8AT+ 2 litre turbo engine, TOD intelligent four-wheel drive, high-strength armored body, the latest generation of Bosch version 9.3 ESP, 360 View, Rear View Camera, Lane Departure Warning, intelligent forward view, all-round 12 radars, etc.

The launch of Great Wall’s new P Series Pickup shows that Great Wall Pickup is accelerating the globalization process, opening the era of passenger pickup, leading a unique Chinese pickup culture, and aiming high at the world's top three pickup brands. The onmi-scenario pickup life will certainly bring richer experience to the users.